When it comes to growing a plumbing business, both Facebook ads and Google Business Profile (GBP) local SEO have their perks, but they serve different purposes. Facebook ads are great for reaching a wide audience quickly, especially if you want to target people based on interests, location, and demographics. However, the results can be short-term unless you keep investing consistently. On the other hand, GBP local SEO can provide long-term benefits as it improves your visibility when potential customers are searching for plumbing services nearby. It’s more about building trust and establishing your business as a local authority. If you’re interested, I came across a helpful article that dives deep into Facebook Ads vs. Local SEO It really helped me understand how these two strategies compare and how they can complement each other. Definitely worth a read before you decide!