What creatives work best for nicotine offers?
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Hi! I’m interested in experience in creating creatives for offers related to smoking cessation. What works better: expert videos with doctors, reviews from ordinary people, or some infographics with facts? I don’t want to launch into the void and waste my budget on ineffective ads.
In practice, stories and emotions work best. It is important for people to see that someone has already dealt with such a problem. Videos with doctors add trust, but “dry facts” by themselves rarely convert. One interesting analysis showed that emotional delivery wins over dry data. They did tests with reviews and experts, and the result was higher when focusing on real stories. If you are interested, you can read more here.
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