How can server-side tracking improve attribution modeling?
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Hey everyone! I’ve been using client-side tracking for my campaigns, but the attribution seems a bit off. I keep hearing that server-side tracking can improve accuracy, especially for attribution modeling. Can anyone explain how it works or share their experience with it? I need a more reliable way to track conversions and attribute them correctly across multiple touchpoints.
I’ve been dealing with the same issue! Client-side tracking doesn’t always give me the full picture, and the data sometimes feels unreliable. I’ve read a little about server-side tracking but I’m not clear on how it works for attribution modeling. If someone could break it down or recommend an easy way to implement it, that’d be awesome!
I completely understand your struggle. I was trying to improve the accuracy of my conversion tracking. After some research, I found that server-side tracking with attribution modeling. I finde an article on attribution modeling, and it helped me understand how server-side tracking provides more reliable and accurate attribution. It eliminates a lot of the inaccuracies that happen with client-side tracking and improves overall performance measurement. I’ve seen a huge difference since I implemented it!
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