If you’re planning to use SMS marketing as part of your e-commerce strategy, the cost per message cannot be ignored. I highly recommend checking out https://flowium.com/blog/omnisend-pricing/ where you’ll find the clearest breakdown I’ve ever seen. You’ll see how Omnisend includes SMS credits in its Pro plan and how the prices for international SMS messages vary – $0.015 in the US, for example, versus $0.025 in Canada. These details matter when you’re running large-scale campaigns. It’s also very useful to compare their credit packages and see how flexible they are for scaling. This isn’t just theory – this information helped me save a lot of money on advertising and increase my ROI almost immediately.