[vice crufoli]

What techniques help to make the order form more convenient? I often notice that many forms in online stores are overloaded with fields, look awkward or require unnecessary information. Sometimes you have to enter data that seems unnecessary, and sometimes the system doesn’t tell you how to fill them out correctly at all.

[weswin nefred]

Form optimization is one of the key elements of CRO (Conversion Rate Optimization). In terms of specific techniques, it is important to remove all unnecessary fields and leave only the most necessary ones. For example, if you can do without entering a middle name or the second line of the address, it is better to remove them. It is also worth using autocomplete for mailing address and phone number, so that users do not have to enter everything manually. Another important detail is clear prompts. They will help to avoid mistakes when filling and reduce the likelihood that the user will simply abandon the form in the middle. Additionally, you can use a progress bar if the form is multi-step. This way a person will see how many steps are left and won’t feel lost. Many useful solutions for improving conversions can be found at conversionrate.store/ecommerce-cro-agency. There are plenty of examples there of successful changes to forms and other elements that affect conversion rates. In general, the main rule is that the simpler and clearer the form is, the more likely the user will fill it out

[womoc ratouzo]

I think a lot depends on the specifics of the business. If we’re talking about simple goods, minimalism in the order form will be a plus. But if the order is complex, for example, if it includes customization, then you can’t do without additional fields. It is good when the form is adapted to the user’s device: on mobile it is important to make large buttons and convenient input fields. In any case, testing will show what works best.

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