Are users ignoring my ads because of adblockers?
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Hey guys, I’ve been running a few campaigns lately and started noticing a big drop in impressions. After digging a bit, I suspect adblockers might be the issue. My creatives are solid, targeting is on point, but still — a significant portion of my audience just isn’t seeing the ads. Anyone dealt with this?
That could definitely be the case. Adblock usage is higher than many people realize, especially in certain niches.
It’s becoming increasingly common for adblockers to interfere with even well-placed campaigns. After testing several variations, I noticed that even native-looking ads were being blocked. What helped in my case was learning about bypassing adblock strategies, especially techniques involving dynamic content and server-side delivery. Implementing a few of those gave me back about 20% of lost impressions. It’s not perfect, but it’s a great starting point. Also, don’t forget to regularly test your ads in different environments with extensions active — it reveals a lot.
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