Are users ignoring my ads because of adblockers?
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Hey guys, I’ve been running a few campaigns lately and started noticing a big drop in impressions. After digging a bit, I suspect adblockers might be the issue. My creatives are solid, targeting is on point, but still — a significant portion of my audience just isn’t seeing the ads. Anyone dealt with this?
That could definitely be the case. Adblock usage is higher than many people realize, especially in certain niches.
It’s becoming increasingly common for adblockers to interfere with even well-placed campaigns. After testing several variations, I noticed that even native-looking ads were being blocked. What helped in my case was learning about bypassing adblock strategies, especially techniques involving dynamic content and server-side delivery. Implementing a few of those gave me back about 20% of lost impressions. It’s not perfect, but it’s a great starting point. Also, don’t forget to regularly test your ads in different environments with extensions active — it reveals a lot.
That’s really smart about testing ads with different blockers active. I never thought to check how my campaigns look when people have extensions running. Do you find that video ads on platforms like YouTube are less affected by ad blockers?
Video ads do get through ad blockers more often but the bigger problem with YouTube is actually tracking what happens after people watch your videos. YouTube’s native analytics show you view counts and engagement but connecting those views to actual website conversions is really difficult with standard tracking methods. I was running video campaigns that seemed to perform well on YouTube but couldn’t prove they were driving real sales. Had to implement proper youtube ads conversion tracking that follows viewers from video views through to purchases on my site
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